Idaho Potato Commission Reinforces Authenticity With New Commercial, ‘The Astronaut’; Jamey Higham Comments

EAGLE, ID - The Idaho Potato Commission (IPC) has launched a new television commercial, The Astronaut, designed to reinforce the value of authenticity and the trusted ‘Grown in Idaho®’ seal, which assures consumers they are purchasing genuine, top-quality Idaho® potatoes. The Astronaut illustrates IPC’s values in a lighthearted way, showing that nothing compares to genuine Idaho potatoes.

In the 30-second spot, a man confesses to his date that he hasn’t been entirely genuine about being an astronaut or having a full head of hair. She easily shrugs it all off until he admits the potatoes he’s served aren’t really from Idaho either. That’s the final dealbreaker, and she storms off, delivering a crystal-clear message: make sure you’re getting genuine Idaho potatoes, always look for the famous ‘Grown in Idaho®’ seal.

“The commercial isn’t just entertaining, it carries an important message,” said Jamey Higham, president and CEO of the Idaho Potato Commission, in the recent release. “It reinforces the power of the Grown in Idaho seal, a symbol of authenticity, consistency and quality that our industry and growers deliver year after year through unmatched care, skill and dedication.”

The Astronaut first aired during the Boise State University vs. Air Force football game on Sept. 20 and began its national run on Oct. 27 across networks including TBS, TNT, Food Network, Discovery, HGTV, ID, Hallmark and TLC. The commercial is also available on streaming platforms such as HBO Max, Discovery+, Hulu/Disney+ and Tubi, and can be viewed anytime at youtube.com/@IdahoPotatoVideos.