IFCO Focuses on Kids Nutrition, Sustainability, and Increasing the Marketability of RPC's In Stores


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Tue. October 8th, 2013 - by Jordan Okumura-Wright

<p>IFCO Systems has announced its line-up of activities to be held at PMA Fresh Summit this year. The themes for IFCO’s booth focus on kids’ nutrition, fresh produce merchandising, and sustainability.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/ifcoPink.jpg" alt="October, 8 ,2013" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p> The IFCO booth features examples of Fresh Market Advantage™ merchandising solutions, which offer versatile messaging, branding, and display options for RPCs designed to increase fresh produce sales, according to a press release. These new concepts will optimize the marketability for RPCs by increasing their visual appeal to consumers. By engaging with consumers with more impactful, attractive packaging, IFCO plans on boosting fresh produce sales. The recently launched website ChooseReuse.org, which was developed to educate consumers on the environmental benefits of RPCs, is also highlighted in the booth.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/ifcotags.jpg" alt="October, 8 ,2013" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p> “The PMA Fresh Summit is a great opportunity for the IFCO team to engage our industry partners and help support our communities,” said Hillary Femal, Vice President of Global Marketing for IFCO. “This year we’re showing some great new solutions for growers and retailers that will help them build sales while reducing costs, and we’re driving the message of increasing our children’s produce consumption in an entertaining fashion with Kid Chef Eliana.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p> Kid Chef Eliana de Las Casa’s mission is to educate and encourage kids to become culinary explorers. She has currently released two cookbooks and has been named as one of the “Top 10 Most Famous Kid Critics and Cooks” in the world by The Daily Meal.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/ifcoWarps.jpg" alt="October, 8 ,2013" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p> IFCO will also donate five salad bars to schools as part of its continuing support of the Let’s Move Salad Bars to Schools program. This effort was launched to significantly increase fresh produce in schools across the country until every child has the choice of healthy fruits and vegetables every day, according to a press release.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/ifcoWing.jpg" alt="October, 8 ,2013" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.rpcresource.com/merchandising.php" target="_new"> IFCO Systems Fresh Market Advantage </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://choosereuse.org" target="_new"> Choose Reuse </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.ifco.com/global/com/en/index.php" target="_new"> IFCO </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">