Index Fresh Names Kellen Stailey Martin New Vice President of Marketing; Steve Roodzant Comments


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Tue. April 30th, 2024 - by Anne Allen

CORONA, CA - Index Fresh has a new marketer on its team, one whose multidisciplinary expertise in sales and marketing will soon prove to be a boon for the company. Kellen Stailey Martin recently stepped into this role, taking on the title of Vice President of Marketing.

Kellen Stailey Martin, Vice President of Marketing, Index Fresh

“I was immediately drawn to Index Fresh’s reputation as a pioneer in avocado marketing. Index’s deep agricultural commitment, exceptional service, and consistent global supply create a collaborative culture positioned for growth,” Martin noted in a press release. “I look forward to developing Index Fresh’s brands, providing insights and accountability to their customers, and ensuring Index Fresh is top of mind as operators select key partners to supply this critical category.”

Stailey Martin knows how to drive success at the individual and the team level, as well as with domestic and international accounts. Her experience in the produce industry has seen her serve companies such as Hazel Technologies, Grimmway Farms, and Sunshine Bouquet.

Kellen Stailey Martin has taken on the title of Vice President of Marketing for Index Fresh

As the release went on to note, her experience in managing cross-functional teams, spearheading creative campaigns, and delivering exceptional results further strengthens her ability to lead and drive success in Index Fresh’s expanding global footprint. As Index Fresh’s VP of Marketing, Martin will lead the company’s marketing strategy and implementation, as well as oversee the marketing team. She will also oversee all media, digital, insights, public relations, content creation, grower engagement, and brand management.

She will report directly to Steve Roodzant, Chief Executive Officer.

Steve Roodzant, Chief Executive Officer, Index Fresh

“We are thrilled to have a cross-functional leader with Kellen’s passion and drive joining the Index Fresh team,” stated Roodzant. “Kellen has a strong background in executive leadership, an agile skillset, and a sophisticated understanding of the industry that will be an asset to our company. We are excited to welcome Kellen into our team.”

Congratulations to Kellen Stailey Martin on this new role!