<p>Index Fresh recently partnered with the California Avocado Commission to highlight the California Grown campaign. In an effort to increase awareness and visibility at the retail level, Index Fresh is rolling out its new PLU sticker, and is also utilizing a second sticker designed by CAC, which indicates the fruit's California origin.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><iframe width="500" height="265" src="//www.youtube.com/embed/0yHtF4Mux50" frameborder="0" allowfullscreen></iframe></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>“CAC has been highlighting the positive benefits of this California Grown program for sometime now,” says John Dmytriw, Director of Sales at Index Fresh. “It didn’t take much convincing, consumers want to know where the food comes from with one quick glance. We believe this newly designed PLU sticker addition is a win win for everyone.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">It’s a three prong approach, Dmytriw notes. First, consumers can <B>easily identify California fruit</b> on their grocers shelves. Second, retailers want to <B>increase and drive sales</b> at the store level. CAC has shown us through BETA testing, consumers will choose California Avocados over other countries of origin when <B>they can easily identify their origins</b>. Third, It’s everyone’s way of saying <B>thank you</b> to all of the terrific hardworking California Growers that grow this wonderful fruit.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Keep on the lookout for California Grown avocados!<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.indexfresh.com/" target="_new"> Index Fresh </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.californiaavocado.com/" target="_new"> California Avocado Commission </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
