CORONA, CA - Index Fresh has a new face to introduce to the industry! Laura Lutjen will join the Sales and Business Development team and use her extensive experience with fresh produce to drive brand growth on a nationwide scale.
“I’m very enthusiastic about joining Index Fresh and continuing to connect with new customers by growing my network into new areas,” Lutjen said. “The team at Index Fresh is full of innovative leaders with a focused growth plan, so I look forward to hitting the ground running at a company with an impressive history.”
Over the course of several years, she has led regional teams for national brands and developed valuable networks and lasting industry relationships.
She will be introduced during the company’s educational avocado programming at the West Coast Produce Expo (WCPE) in Palm Desert from May 30 to June 1.
“We are thrilled to bring Laura on board during such an exciting time at Index Fresh,” said John Dmytriw, Vice President of Business Development. “Her expertise and strong results in national fresh produce will make her a key player for Index Fresh on day one. We are in the business of developing relationships and over-delivering for our customers, and Laura adds a seasoned understanding of our vision, goals, and company ethos.”
According to a press release, Lutjen acted as former VP of Customer Development at Organicgirl Fresh Salads, where she built national brand awareness and expanded sales for the top organic salad company in the U.S.
“We are in the middle of our California avocado season, so WCPE is an important opportunity to show customers the processes and systems we have in place to deliver delicious avocados from the Golden State,” Dmytriw said. “Our team could not be more excited to lead customers on educational tours in the field and to be able to describe how we go about business, from the groves to our relationships and delivery of premium avocados.”
Index Fresh offers attendees field tours, packinghouse tours, and more, so be sure to stop by booth #104 to learn more!
