CORONA, CA - Some fresh new products will soon shake up the avocado sector, as Index Fresh previews two exciting launches, both aligned with consumer trends around health and sustainability. To get a closer look at these upcoming portfolio additions, I asked Kellen Stailey Martin, Vice President of Marketing, for some exclusive insights.
In early February, the avocado maven will debut the Avoettes® bag line featuring single‑serving mini avocados. These delicious mini avocados deliver creamy texture and satisfying flavor in a perfectly personal size, ideal for quick meals, healthy snacking, and any other uses for a single fresh avocado.
Shortly following the Avoettes launch, Index Fresh will debut a new Organic AvoTerra bag featuring a more sustainable packaging alternative. The pack is made with recyclable paper film and a home‑compostable net. To dispose of it responsibly, consumers simply separate the net from the paper, compost the net, and recycle the paper.
“We’ve been adopting new sustainable alternatives across our packaging, and this is our second branded bag featuring paper film with a cellulose net,” Kellen shares. “We also market compostable PLUs and offer direct‑to‑print capabilities, which eliminate the need for adhesive labels. Together, these are innovative ways we are working to reduce our footprint responsibly.”
California Crema GEMs will launch in April and run through June, presenting buyers with the opportunity to bring something new to the avocado set this spring. California Crema’s eye‑catching and sustainable packaging, consumer‑facing website with a new recipe hub, and robust POS program are just a few of the ways this limited-time offering stands out in the produce department.
“Index Fresh has been a long‑time partner with California GEM growers, and the success of our California Crema GEM program has been incredibly rewarding,” Kellen notes. “Consumers are looking for fresh options and want to know where their fruit is grown. The California Crema brand brings the GEM story to life and inspires shoppers to reach for California Crema GEMs.”
Keep reading AndNowUKnow as we relay more category insights and retail opportunities.
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Index Fresh
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