Indianapolis Fruit Company New Design for Garden Grillers, Homegrown Organic Fall Fruit Offerings by Sarah Hoxie


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Thu. August 8th, 2013 - by Sarah Hoxie

Homegrown Organic Farms is diving into its Fall fruit category. The company will kick of the season with organic Asian Pears and Thompson grapes; and will then move into pomegranates and persimmons. Homegrown's Hosui Asian Pears are also back and will be available for a limited time. The company has picked up some new growers this year in order to continue building the company's organic pomegranate and persimmon offerings. Cherie France, Marketing Manager, tells AndNowUKnow, "Nothing says “fall” better than organic pomegranates and persimmons. The rich flavors and vibrant colors are always a great addition to any home." Homegrown provides retailers with resources that include POS material, in-store-demos, and social media support to help customers merchandise the wonderful organic fruit. <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The Indianapolis Fruit Company is launching a new design for its Garden Grillers Grilling & Oven-Roasting Kits. The revamp presents a cleaner & more consistent look across the product line. In addition, an enhanced view of the product along with color differentiations will help consumers identify the products. The company has retail marketing support in the works with new POS on the way. Antonia Mascari, Marketing Manager, tells AndNowUKnow, "We have identified specific films that meet the individual respiration rates to optimize flavor and are amending tray sizes to optimize product fill, quality and appearance. Indianapolis Fruit is excited to debut our new product to retailers this Summer." <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">