Industry Voices Reflect on 2021 Navidad en el Barrio


Mon. January 31st, 2022 - by Peggy Packer

LA CAÑADA FLINTRIDGE, CA - As we near the second month of 2022, and our minds become filled with thoughts of love and appreciation, I can't help but look back on a true labor of love by the Allen Lund Company (ALC). After another successful Navidad en el Barrio, I got in touch with some key supporters, who each had thoughtful reflections to share about the impactful, annual event.

Nora Trueblood, Director of Marketing, Allen Lund Company

Nora Trueblood, Director of Marketing, Allen Lund Company“I was fortunate that I was raised in a family that was always community service-minded, and ended up working for a company with the same core values. Navidad en el Barrio is a labor of love for me, personally, and I hope to see us continue support for many, many years to come.”

Bob Rose, Vice President of National Sales, Allen Lund Company

Bob Rose, Vice President of National Sales, Allen Lund Company“Working for the Allen Lund Company for over 35 years, I have come to know the support our company and many others give in committing time and donations to charities such as Navidad en el Barrio. Navidad en el Barrio supports many families around the Los Angeles, California, area during the holidays. This year, I was fortunate enough to help many students from the different Catholic schools in the area, packaging up all kinds of essential food items like avocados, rice, beans, limes, tortillas, and the like. While helping others, I realize how lucky most of us are. The things we take for granted are, of course, not available to everyone.”

Ringing in the holidays by giving back, the Allen Lund Company, alongside other supporters, celebrated another successful Navidad en el Barrio

Roxie Castellanoz, Director of North American Transportation, Mission Produce

Roxie Castellanoz, Director of North American Transportation, Mission Produce“Mission Produce has been a proud supporter of Allen Lund's Navidad en el Barrio for several years. Giving back to our community is something we really value. As the global leader in the worldwide avocado business, making sure our underserved communities in Los Angeles have access to healthy food and a Christmas dinner is a cause we’re happy to support.”

Joe Esta, Vice President, Wada Farms

Joe Esta, Vice President, Wada Farms“Wada Farms and the Wada Family always like to pay it forward whenever they can. Navidad en el Barrio has been something we have been supporting for many years. Nora Trueblood with Allen Lund has always been great about organizing this holiday helping donation. Supporting the American people in need is something we are very happy that we are able to do.”


Cheers to ALC on another successful year of Navidad en el Barrio! We at ANUK are already looking forward to the impact this honorable initiative will make next year.

Allen Lund Company