NEWARK, DE & WASHINGTON, DC - Six words, industry friends: The Global Produce & Floral Show. The International Fresh Produce Association (IFPA) annual event is on the horizon, and registration and hotel bookings have opened for the fast-approaching Anaheim, California, trade show.
“With the global show, attendees can truly make the experience their own,” said IFPA Chief Executive Officer Cathy Burns. “It’s exciting to see how the global show serves our members and advances their success, whether it’s a handshake confirming a business deal, seeing an attendee’s eyes light up after listening to a speaker or thought leader, or watching the joy of fresh come to life on the show floor. This signature event is by no means the only value members get from IFPA, but there’s a visibility and intensity here you get nowhere else when it comes to finding creativity and innovation in the global produce and floral community.”
Taking place October 19–21, the event attracts more than 20,000 attendees from over 40 countries, making it the meeting ground for the global produce and floral supply chains.
As explained in a press release, the show is guided by members to ensure a productive, fun, and meaningful experience for attendees.
“The excitement is accelerating around the global show’s return to Anaheim, broader experiences in education and the expo, and the unparalleled networking,” said Paul Kneeland of Gelson’s Markets and Co-Chair of The Global Produce & Floral Show Committee. “Our committee has worked hard to take this event to the next level, and attendees will see that on the show floor, from the speakers, and in the business connections they can’t get anywhere else. As a retailer, when I look for new products, technologies, and innovations to help me differentiate my stores and satisfy my shoppers, I find them at the global show.”
Mucci Farms’ Ken Paglione, a member of the show committee, also commented on the expo’s benefits.
“Mucci Farms exhibits because this is the show that attracts top-quality buyers, decision-makers, and influencers,” said Paglione. “The expo is segmented to help us all find the products and services they need in the most-important sectors: produce, floral, business solutions (including technology), and complementary items. Not only are we looking to meet our buyers and potential buyers, but we’re also looking at booths that offer solutions we need.”
Registration is now available at the global show website. For more information and insights from attendees, click here.
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