J. Miles Reiter Returns to CEO Post at Driscoll’s
- by Melissa De Leon Chavez
WATSONVILLE, CA - Driscoll’s has put into effect a planned leadership restructuring announced at the end of last week, including J. Miles Reiter reassuming the position of Chief Executive Officer.
As a fourth generation grower and the grandson of one of Driscoll’s founders, Reiter will continue to serve as Driscoll’s Chairman, a role he has held for more than 30 years, according to a press release.
“Over the past several decades, Driscoll’s has maintained strong success and growth. Through the tireless pursuit of fulfilling our company mission, we now delight consumers with fresh berries that bear the Driscoll’s brand name in more than 60 countries,” Reiter said.
The company said that Kevin Murphy, who was named CEO in 2015 after serving as President and Chief Operating Officer, will leave this position by the end of the year.
“Kevin has played a key role in leading this growth, and we’re grateful for his leadership and many contributions,” Reiter continued. “Reshaping our leadership structure allows us to adapt to our ever-changing marketplace as well as streamline our close work with growers and customers to meet the high expectations that consumers globally have of our berries and brand.”
In addition to that chance to adapt, the company expects this restructuring to support its mission to delight berry consumers through alignment of its customers and network of independent growers. Family owned-and-operated for more than 100 years, Driscoll’s concluded it is positioned for future global brand expansion with this organizational announcement.
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