JemD Farms New Hacienda Special Reserve Heirloom Tomatoes, Hound Dog's NubeTrak


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Thu. November 7th, 2013 - by Sarah Hoxie

JemD Farms is launching its new Hacienda Special Reserve Heirloom Tomatoes – reminiscent of a case of fine wine. The new proprietary varieties include the Brandy Yellow, Cherokee Green and Purple, Green Zebra, Aurea and Big Tiger- all offering a unique appearance and flavor for tomato lovers. JemD Farms has also announced the official ground breaking of their Virginia Greenhouse with the first harvest slated for Autumn 2014. Sabrina Pokomandy, Marketing and Public Relations Manager, tells AndNowUKnow, "This has been an exciting year for us. Not only is Virginia our first US-based greenhouse operation, the project will also be the location of our first organic crop."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Hound Dog LLC is kicking Food Safety up a notch with NubeTrak, a top of the line produce Traceability and Productivity system. NubeTrak changes traceability from a TASK to an ASSET! The system benefits all players in the supply chain by providing ways to monitor all aspects of farming, from pre-season to distribution. This low-cost system manages all data such as possible contamination alerts, total yields, and worker productivity in real-time, utilizing a patent pending geo-location tagging (GPS), pin-pointing the exact location. It also enables traceability, order fulfillment, and forecasting with just one scan. NubeTrak’s GTIN labels provides a unique fingerprint on each container and universal through the entire supply chain. It’s not necessary to give rolls of labels to employees on the field. By tracking where food was grown, who handled it, and how it got to its final destination, NubeTrak increases management control and lowers production cost. NubeTrak is mobile and web-based in a cloud (nube) environment, allowing managements to retrieve data anywhere, anytime without on-site installation. Tony Sabarez, Vice-President & CTO and Alvaro Gonzalez, Operations Executive Director, tell AndNowUKnow, “NubeTrak is unique because it eliminates lots of paperwork from punch cards to food safety practices. It’s all digital, all automatic. It saves growers’ money and makes them money by increasing marketability of their label while being PTI compliant.” NubeTrak provides a very efficient seamless real-time integrated tools for Traceability & Food Safety, Inventory Management and Production for both time and yield.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">