<p>Strategically positioning the company for future growth, J&J Produce has recently hired Full Tilt Marketing to assist them with developing a new corporate image and logo.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“The first step was engaging in a comprehensive customer survey to assess J&J’s strengths and provide feedback on how we can further improve our value proposition to our customers,” said Brian Rayfield, VP of Business Development and Marketing. The evaluation process included analyzing competitive markets and internal and external reviews. To assist with the review and rebranding efforts, J&J Produce engaged the expert services of Full Tilt Marketing, who specializes in fresh produce.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“We have evolved from a buying and selling operation supplying primarily the food service industry, into a farming and growing operation, with farms located in strategic growing regions to supply our diverse foodservice and retail customer base. As we’ve grown steadily and expect to expand rapidly nationwide, it’s time to re-evaluate the essence of our brand,” Rayfield said. “As we enter more markets and interact with more customers, particularly consumers, we want to make sure our name, brand and story clearly communicate who we are today. Our brand is our promise and the company is dedicated to delivering on it,” he added.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">J&J Produce and Full Tilt Marketing are working to complete the revamp process and plan to unveil the new J and J Produce at the PMA Fresh Summit in New Orleans, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Heidi McIntyre, managing partner at Full Tilt Marketing remarked, “I’ve known the management at J&J Produce for several years and I’ve watched them grow. We are excited about helping them transform their corporate image and make strides to connect with customers and consumers in a new way.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Looking forward to the future unveiling!<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.fulltiltmarketing.net " target="_new"> Full Tilt Marketing </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
