Justin Timberlake Invents New Fruit: the Braspberry

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Mon. December 11th, 2017 - by Melissa De Leon Chavez

LOS ANGELES, CA - Justin Timberlake has found inspiration in his fruit bowl, drawing a lot of attention to blue- and raspberries. Not to mention a possible produce venture for the music artist and actor.

Justin Timberlake“Is it a coincidence that the blueberry fits in the raspberry perfectly,” JT muses as he puts together his fresh snack. “I think not.”

In an on-the-fly, commercial-like Instagram stint of marketing gold that could only come from a lifelong showman, the singer, actor, and performer happily munches on what he proudly calls the “Braspberry.”

“I’ll show you. You have the raspberry; you’ve got the blueberry right?” he says proudly, demonstrating to what I can only assume are disbelieving cohorts that saw fit, luckily, to film Timberlake’s revelation.

While he may be the first to come up with the catchy name, the idea itself isn’t unique. Pinterest and healthy snacking blogs are riddled with examples of others who noticed the uncanny key-and-lock fit the two berries make.



A post shared by Justin Timberlake (@justintimberlake) on


One fan even commented, “I've been doing this for my daughters for years!!! Love it.”

And, as we all know, the flavor combination of blueberries and raspberries is a classic in juices, jams, and pies.

Nevertheless, the short video has garnered nearly 4 million views in the seven days it's been posted on his Instagram.

Also in the fruit bowl next to Timberlake are blackberries, which he apparently is happy to eat by themselves, next to a box of assorted fruits and an otherwise healthy-looking spread.

With prior appearances in grocery aisles for his music videos and various other forays promoting a healthy eating style, will Braspberries by Justin Timberlake be the celebrity’s latest project? It would put him with the likes of First Lady Michelle Obama, Beyonce, and the faces of FNV, and undoubtedly be another big step for fresh produce as a star on the food pyramid.