DONNA, TX - You can almost feel the excitement in the air as the industry events that we know and love come back in full swing. The PMA Foodservice Conference and Expo will be taking place July 21–22 in Monterey, California, and Kingdom Fresh is one of the many companies eagerly awaiting its kick-off.
“We’re excited to get back to seeing our customers after 18 months of not being able to,” says Jaime García, General Manager. “We can now reconnect with our foodservice partners, and this show will be a great avenue to do so now that California has loosened social distancing restrictions more. I really think it’s going to be a great show.”
Kingdom Fresh offers a multitude of products at the foodservice level, which is exemplified by the outstanding relationships with its allies in the sector.
“This is a very important show for us based on our presence in the foodservice segment of the industry,” Jaime adds. “We have a strong customer base that attends this show and a good reputation with the sector as a whole. It’s great to continue to add on to that, and every year we’re growing and focusing on extending more fresh produce offerings to foodservice.”
For Kingdom Fresh, this anticipated event is not just a chance to reunite with customers and industry members, but to address any upcoming developments or challenges for its partners.
“It’s a great opportunity to listen to foodservice operators and find out what changes they are implementing after last year. Any information we can get to make their distribution easier and more efficient, and to stay up to date on any alterations to their buying processes, is vital,” explains Jaime.
As the foodservice sector evolves, so too does the supplier, as Kingdom Fresh has made key moves to expand its offerings and provide dry-veg items in addition to tomatoes.
“This year is a little different than before. A few years ago, we started diversifying from tomatoes, and we want our foodservice customers to know that we now have yellow squash, zucchini, bell peppers, cucumbers, and Jalapeño and Serrano peppers. We are also preparing for our mini cucumber program at the end of this year, and we’re looking for new outlets to showcase this item,” says Jaime.
All of Kingdom Fresh’s offerings are grown hydroponically in greenhouses, providing its foodservice customers with high-quality fresh produce year-round.
As we approach this can’t-miss industry event, AndNowUKnow will be here to bring you all the latest updates, so keep a tab open for us.
