Kroger Invests $4 Million in Revamping and Expanding 51 Produce Departments

Tue. January 19th, 2016 - by Melissa De Leon Chavez

HAMPTON ROADS, VA - Kroger has turned its focus to the produce aisle, revamping and expanding the fresh departments at more than 50 stores.

“We’re excited to welcome shoppers to an inviting, easy-to-navigate space where they can shop for the freshest fruits and vegetables at low Kroger prices,” Noelle Motley, Public Relations Manager at Kroger Co. for the Mid-Atlantic Division, said, according to ABC13. “Capital investment in our stores is one way Kroger is constantly working to maintain the outstanding in-store experience our customers know and love.”

Kroger Produce Aisle (Photo Source: Wall Street Journal)

According to the report, the retailer has invested more than $4 million in the improvements and growth of produce departments in 51 Mid-Atlantic Division stores, allowing it to offer a wider selection of organic produce and grow its natural foods inventory.

Stores that have been or are being renovated are located in several states, including:

  • North Carolina
  • Virginia
  • West Virginia
  • Tennessee
  • Kentucky
  • Ohio

Upgrades include, among other things, new refrigerated cases and misting systems, plus market-style slant-top tables to display the fresh produce. It's unclear at this time whether locations across other divisions will receive similar upgrades, but you can expect AndNowUKnow to report on any further updates as they come. 

Kroger Co.