REDWOOD CITY, CA - As one of the biggest names in the plant-based game, Impossible Foods is often circling the retail newswires. As the produce-forward company looks to accelerate its expansion, it recently partnered with Kroger to roll out its flagship product, plant-based burgers, to more than 1,700 of the retailer’s stores.
"Kroger’s new partnership with Impossible Foods is one more way we are providing our customers with convenient access to popular fresh plant-based meats,” said Joe Grieshaber, Kroger's Senior Vice President of Merchandising. “Plant-based food remains one of the fastest-growing categories at Kroger. We’re excited to continue growing our selection, especially as more customers than ever are purchasing meat products made from plants.”
In addition to grocery shelves at Kroger-affiliated brick-and-mortar stores, Impossible Burger is also available starting today for online ordering through Kroger.com for Kroger Curbside Pickup and Delivery. Kroger owns stores in 28 states under multiple brands including: Baker’s, City Market, Copps, Dillons, Fred Meyer, Gerbes, King Soopers, Kroger, Mariano’s, Metro Market, Pay Less Super Market, Pick ’n Save, QFC, Ralphs, and Smith’s.
The rollout of Impossible Burger at Kroger represents an 18-fold increase in Impossible Foods’ retail footprint so far in 2020, according to a press release. The company’s award-winning, plant-based meat is now on shelves in about 2,700 U.S. grocery stores and through select online ordering systems.
“The launch of Impossible Burger at Kroger grocery stores nationwide signals our intention to make Impossible Burger available everywhere America shops—at brick-and-mortar retailers and their increasingly popular online ordering and delivery services,” said Impossible Foods’ President Dennis Woodside. “Our existing retail partners have achieved record sales of Impossible Burger in recent weeks. We expect our retail footprint to expand more than 50-fold in 2020, and we are moving as quickly as possible to expand with additional outlets and in more retail channels.”
As the plant-based playing field continues to expand across the retail landscape, keep checking in on reports from AndNowUKnow.
