Kyla Oberman Joins Tanimura & Antle as Director of Marketing
- by Kayla Webb
SALINAS, CA – Industry marketing veteran Kyla Oberman has joined Tanimura & Antle’s team of employee owners, taking on the role of Director of Marketing. In her new role, she will oversee and manage the company’s brand identity, marketing initiatives, and communications program.
“Kyla’s wealth of strategic marketing experience paired with a deep understanding of our unique industry makes her an incredible asset to our team,” said Chief Marketing Officer Jeffry Jackson, who will be working closely with Kyla in her new role.
Kyla began her marketing career in the produce industry as an Account Executive at McDill Associates in 2004. In 2010, she took on a new role at Naturipe Farms as a Marketing Coordinator, later being promoted to Marketing Manager and then to Director of Marketing. There, she was responsible for the strategic planning, development, and implementation of various integrated corporate marketing and communications programs, overseeing the direction and execution of brand management. This included brand standards, product marketing, digital media strategies, trade shows, sales materials, video and photography, and more.
“We are ecstatic to welcome Kyla to our Tanimura & Antle family of employee owners. We were immediately impressed with her proven track recored of reliability, team-centric character, and her commitment to developing, implementing, and delivering process,” said Ashley Pipkin, Senior Manager of Marketing, in a recent press release.
With a continued commitment to growth and innovation, Tanimura & Antle was impressed not only with Kyla’s industry finesse, but with her leadership achievements as well. In addition to being selected as a winner of the Produce Business 40 Under 40 and graduating from the PMA Emerging Leaders Program, Kyla has served on a number of industry committees such as the PMA Foodservice Committee and is a career ambassador for the Center for Growing Talent by PMA.
“Tanimura & Antle is bringing on a real marketing professional. Kyla has an industry reputation for both retail and consumer marketing expertise as well as strong strategic marketing insights,” said Mark Munger, Vice President of Sales & Marketing at 4Earth Farms. “Kyla’s creative marketing and communication expertise will be a great marriage with Tanimura & Antle’s innovative and consumer oriented product line.”
We here at ANUK wish Kyla luck in her new role. For more produce industry updates, keep following AndNowUKnow.