Mastronardi Produce® Spotlights Backyard Farms® Lettuce Line at SEPC Southern Exposure; Peppe Bonfiglio Comments

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Thu. March 7th, 2024 - by Anne Allen

KINGSVILLE, ONTARIO, CANADA - When Mastronardi Produce® introduced its Backyard Farms® lettuce line, it spurred category creativity overnight. As it continues to deliver on this value for customers, the greenhouse grower will be spotlighting the lineup at the upcoming Southern Exposure.

Peppe Bonfiglio, Vice President of Sales, Mastronardi Produce®
Peppe Bonfiglio, Vice President of Sales, Mastronardi Produce®

“Grown in the U.S. in state-of-the-art lettuce greenhouses, our cut leafy greens and whole heads are within a 12-hour drive of our valued customers,” Peppe Bonfiglio, Vice President of Sales, shares. “Our leafy greens are guaranteed to exceed your expectations of fresh.”

Backyard Farms lettuce includes six SKUs of cut leafy greens and four whole-head offerings.

The six leafy green SKUs are as follows:

  • Arugula Leaf
  • Green Leaf
  • Green & Red Leaf
  • Bold Mix
  • Spring Mix
  • Romaine Blend

The four whole-head SKUs are:

  • Green Butterhead
  • Red Butterhead
  • Trio
  • Romaine
Mastronardi Produce® will be showcasing its Backyard Farms® lettuce line during Southern Exposure

“With a wide variety of colors, textures, and flavors, our cut leafy greens make a hearty salad or healthy topping for sandwiches and burgers,” Peppe adds. “Our cut blends are washed and ready-to-eat and our whole head lettuce is offered with either root on or off—living and nonliving.”

The benefits of this line should not be understated. The lettuce is hydroponically grown in a protected environment without GMOs, pesticides, or herbicides. Available in a variety of clamshell formats, Backyard Farms Leafy Greens bring a consistently fresh supply year-round.

To learn more about the packaging, differentiation, and more, be sure to stop by booth #631.