Mastronardi SUNSET® Eco Peppers™, Yerecic Label Easy Fresh Cooking® and LabelBling


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Tue. May 27th, 2014 - by Sarah Hoxie

Mastronardi Produce’s spring crop of non-GMO verified SUNSET® Eco Peppers™ is now available. SUNSET® Eco Peppers™ are grown at the company’s Canadian farm EnviroFresh all year round. The first of its kind in North America, EnviroFresh is a carbon negative greenhouse that uses up to 90% less fuel than traditional greenhouses. EnviroFresh follows SUNSET’s Green Grass Project™ and implements good agricultural practices such as the use of renewable growing mediums, recycled water, and integrated pest management, which uses friendly insects to control any harmful ones. CEO, Paul Mastronardi, tells us, “In 2010, Mastronardi Produce/SUNSET® became the first fresh produce company to become non-GMO verified. All our products are from plant hybrids that reproduce the old fashioned way – natural plant breeding.”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Yerecic Label has found that consumers desire more information on perishable products including recipe ideas, storage tips and quick nutrition facts. This information has led to the creation of the company’s Easy Fresh Cooking® or EFC program. EFC provides shoppers with key content, on pack, to increase consumer satisfaction as well as product sales. To further engage the consumer, Yerecic is offering its LabelBling line, recently named a United Fresh New Product Showcase finalist in Best Packaging, which entices shoppers to pick up the product and learn even more. Rich Thoma, Vice President of Sales and Marketing, tells us, "LabelBling™ adds eye-catching effects such as holographics, sparkle and metallic inks, along with embossing or a combination of effects to make product packaging pop for customers while shopping."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">