OAK BROOK, IL - The kale revolution at McDonald’s continues—this time with its new Kale Breakfast McWrap.
Hitting Canadian locations later this month, the fast-food chain is reportedly adding two new breakfast versions of its popular McWraps. Its star new item is a kale and feta wrap with tomatoes, but another will include hashbrown, sausage, and cheese, a source from McDonald's Canada told Business Insider.
This announcement comes on the heels of another announcement McDonald's made to drive global sales with breakfast. Starting October 6, the chain’s restaurants will start selling its morning menu all day long. According to Business Insider, the company is consistently rated as having the best and most popular fast food breakfast menu. McDonald's long has dominated the breakfast category, Reuters says, which already accounts for roughly 25 percent of McDonald's sales and about 40 percent of profit in the United States.
While it's unclear if U.S. restaurants will see the arrival of the Kale McWrap, McDonald's has been emulating its Canadian business in other areas. Recently, CEO Steve Easterbrook has been working to offer more local ingredients in its U.S. restaurants, and tailor menus to area preferences, a strategy McDonald's has already adopted in its Canadian locations.
