CAMARILLO, CA - Industry veteran Mike Reed has been announced as Houweling’s new Executive Vice President of Sales, effective today, January 5th.
“Early in my career, Houweling’s was a grower with whom I had the pleasure of representing. Since that time they have grown and evolved into a major supplier in North America,” Reed said on what attracted him to the company. “I’ve watched closely the changes they have made over the last few years, positioning the company as a top tier supply partner. It is an exciting time to be joining Houweling’s, and I am thrilled about being part of a team dedicated to being the supplier of choice in our categories.”
Reed brings more than 20 years of greenhouse experience, the last 15 of which he spent in senior and executive management positions, according to a press release.
“Bringing a talent of Mike’s caliber to our organization is the logical next step in our company’s progression. His experience, leadership qualities, and industry relationships forged over the last twenty years make him the ideal candidate,” Kevin Doran, Houweling’s CEO, said.
Reed begun his career in retail, working as a category manager before moving to the supply-side in 1997 as a greenhouse product manager.
Climbing through the ranks to executiveship of numerous, highly respected organizations within the produce industry, Reed has built a portfolio that Houweling’s noted as making him the right choice.
“Our company has been through a critical transition to a direct to retail business model over the last few years,” Doran continued. “Mike’s experiences with some of the sectors top companies will serve him well in leading our commercial efforts to the next level.”
Congratulations Mike on this newest chapter in your produce career!
