Mission Produce Announces the Launch of Mission Jumbos
- by Chandler James
OXNARD, CA - Many say that it’s best to go big or go home, and it seems that Mission Produce is sitting in that first camp. The company recently announced the launch of its new Mission Jumbos, a pack full of larger, shareable avocados. Led by the tagline “More to Eat, More to Love,” these avocados are sure to have consumers clamoring.
“Consumers shop for their avocados based on how they plan to use them and who they’re feeding, and now they’re shopping for more people while making fewer trips to the store per week. That’s where the Mission Jumbos shareable serving avocado comes in,” says Denise Junqueiro, Senior Director of Marketing and Communications. “Avocados have become a dietary staple in consumers’ minds, and we are excited to be able to expand our product offering to meet evolving consumer preferences.”
Mission Jumbos expand the company’s existing lineup of avocado offerings, which includes Mission Minis and Emeralds in the Rough.
A press release noted that Mission Jumbos was created in response to consumer trends indicating that people are increasingly incorporating avocados into their everyday diets and preparing more meals themselves. This shift in behavior and lifestyle has changed consumer buying habits, causing them to prefer and purchase multiple, larger sized avocados to last through the week.
“Mission’s products and programs are based on consumer preferences, designed to draw consumer attention and grow sales,” said Brooke Becker, Sales Director. “Retailers featuring any of the products from our lineup are seeing the profits.”
Mission Jumbos are the first bag to be launched under Mission’s new reduced plastic initiative. Boasting a plastic reduction of 12 percent, Mission Jumbos contain less plastic in their netting and film than the average avocado bag.
As part of the company’s continued investment in sustainability, Mission is working with its vendors across the supply chain to reduce the amount of plastic used while maintaining product integrity.
“We’re always looking for more sustainable ways to do business,” said Patrick Cortes, Senior Director of Business Development. “We spent countless hours perfecting the Mission Jumbos avocado pack with our (research and development) R&D team and are extremely proud of the end product, which is something that both consumers and retailers can feel good about.”
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