OXNARD, CA - Whether we are reading, watching, or listening, those in the produce industry never want to stop learning. Mission Produce is one such scholar, and recently launched its For the Love of Avocados podcast to focus on avocado tips and tricks, farming, marketplace trends, and everything in between. Hosted by Patrick Cortes, Senior Director of Business Development, the podcast will also feature special guests such as industry experts, foodies, and health and wellness experts, and be published on a monthly basis.
“For our first episode, we’re speaking with one of the Tampa Bay Buccaneers’ quarterbacks, Ryan Griffin, about his journey to the Big Game and testing his avocado knowledge,” Cortes said in a press release. “We’ll also discuss insights into avocado sales for one of the biggest avocado holidays of the year.”
While it is true that this podcast will be loaded with fun and engaging insights, it will also serve as a resource for growth across Mission’s operations.
This innovative venture is just one example of how the company is working to get ahead of the competition.
“We are a company of firsts, and launching a podcast is a natural step to continue leading the industry forward,” Ross Wileman, Senior Vice President of Sales and Marketing, said. “As avocado consumption continues to increase, we notice an opportunity to reach our customers and consumers through the convenience of a podcast to promote an exceptional avocado experience and provide useful information.”
Not only will the podcast fuel Mission’s growth, but it will also support the continued expansion of information across the fresh produce industry, which ultimately makes all of our jobs a bit easier!
“We look forward to creating valuable and entertaining content to bring expanded value to our marketplace,” Senior Director of Marketing and Communications Denise Junqueiro, said. “Our podcast will take from our almost four decades of fresh avocado experience to provide a novel perspective on avocados and share the many stories that have yet to be heard.”
For the Love of Avocados podcast is currently available for streaming on Spotify, Apple Podcasts, Google Podcasts, Anchor, Breaker, Pocket Casts, and RadioPublic. Listeners can contribute to the conversation on social media by using #FortheLoveofAvocados.
Stay tuned as we at ANUK continue bringing you the industry’s latest developments.
