<p><strong>Fresno, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">MJR Creative Group has released its first Produce Industry Social Media Report, taking a snapshot of social media's influence on the recent PMA 2012 Fresh Summit conference and expo. To develop the report, MJR analyzed hundreds of thousands of social media posts from Twitter, Facebook, blogs, and industry and mainstream media during the 30 day period during October 5-November 4, 2012.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Report author and analyst Bradley Fitzhenry, of MJR Creative Group says, "The produce industry has been slow to embrace social media, but we are seeing a significant surge by national brands like Dole, produce groups like California Avocados, and industry organizations like the PMA leading the way in understanding the marketing power of social media."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The report revealed Twitter was the dominant social media channel for conversations with over 3,600 tweets with a potential reach of 5.5 million people, over an intense 72-hour period surrounding the event.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"In addition to Twitter we saw social traffic emerging from Facebook, agency blogs and industry publications. Brands were very vocal from the show floor, and a community formed around the official hashtag for the event #FreshSummit," said Fitzhenry.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">View and download the complete report:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">http://www.mjrcg.com/reports/fresh-summit-2012/<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.mjrcg.com" target="_new"> MJR Creative Group </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
