MIAMI, FL - Industry veteran James (Jim) Rodman is stepping into a new role, turning his attention toward produce marketing. Rodman has joined the Moxxy Marketing team as the new Account Director servicing East Coast-based clients.
"I’m excited to join this group of strategic and focused marketers, and helping Moxxy’s clients reach new heights for their brands," says Rodman. "I believe that outstanding results begin with a solid strategy and are a reflection of excellent communication, a commitment to bottom-line performance, and the willingness to be innovative and perceptive in recognizing market opportunities. Moxxy epitomizes this philosophy and I’m confident we will generate big wins for all the brands we represent."
According to a press release, Rodman will be overseeing all marketing, branding, advertising, and sales support functions for East Coast agency clients, particularly in the Southeast, where Moxxy has a strong presence. He will also be serving as lead for internal agency teams in brand strategy and business development activities.
Before entering this new role, Rodman served as the National U.S. Sales Director for a leading importer of Haas avocados and Persian limes from Mexico, where he expanded domestic sales channels to include grocery retail, produce distributors, foodservice, food processors, and e-commerce.
Rodman previously served as Retail Sales Manager for an importer of authentic Italian foods. He also served as Retail Sales Manager for a global leader in mineral water, dairy, and plant-based products. Additionally, Rodman spent many years in the beverage industry, serving in regional marketing management roles for iconic beer and spirit brands.
"We are very excited to have Jim on board with us. His proven skills in helping brands increase sales, revenue, and market share are invaluable resources for all of our clients," shares Moxxy President and Chief Executive Officer, Karen Nardozza. "We were looking for a proven leader to support our continued expansion and growth on the East Coast, and I’m thrilled to have Jim join the Moxxy team."
Rodman is a graduate of Florida State University and serves as a Career Mentor for the ProfessioNOLE organization, as well as an active donor to the World Central Kitchen.
Cheers to Jim Rodman as he begins this new journey!
