LEE’S SUMMIT, MI - A produce marketing strategist steps into the role of President and Chief Executive Officer for The Mushroom Council. Amy Wood steps into the role following the transition of former President Bart Minor, who had led the Council for 26 years.
“Like so many other commodity boards and associations, the mushroom industry finds itself at the critical intersection of maintaining its loyal customer base while expanding and attracting new shoppers,” remarked Wood in a press release. “I look forward to the challenge ahead.”
As President and CEO, she will be responsible for developing and overseeing strategic marketing, communication, as well as research and promotion programs designed to bring profitable returns to U.S. mushroom farms and importers.
In order to do so, she will pull from more than two decades of food marketing and communications expertise under her belt. She most recently served as Senior Vice President, Food Strategy, at Curious Plot, which has represented The Mushroom Council for the past nine years.
“Amy is a true food marketing strategist and leader who not only is ready to go on day one because of her near decade of immersion in the mushroom industry, but also because of her vast background leading and counseling marketing teams for dozens of commodity boards and organizations,” added Michael Stephan, Chairman.
While she was at Curious Plot, Wood led planning and strategy for Mushroom Council initiatives such as the Blended Burger Project, Feed Your Immune System, Mushroom Monday, and more. She has represented additional clients including the California Avocado Commission, the National Watermelon Promotion Board, and Sun World International.
Congratulations to Amy Wood on this newest role!
