ORLANDO, FL - What would peak mango season be without a fun and creative campaign from the National Mango Board (NMB) helping to fuel consumer demand? The organization is celebrating this advantageous promotional window with the launch of a mobile experiential activation: Joy Ride.
“We are thrilled to bring Joy Ride to life and share the incredible taste and versatility of fresh mangos with consumers in a new and exciting way,” said National Mango Board Director of Marketing Dan Spellman. “By visiting consumers in these markets, we’re creating unforgettable, fun experiences while educating participants on the nutritional benefits of mangos and inspiring people to get creative with mango recipes.”
The new initiative elevates the mango experience with a mobile mango food truck tour, which aims to spread the joy of fresh mangos across four cities: Frisco, Texas; Tallahassee, Florida; Pensacola, Florida; and Oxford, Mississippi. The mobile food truck will visit a variety of high-traffic locations to share the joy of mangos at popular grocery stores, sporting events, and more.
As a press release explained, Joy Ride is designed to captivate consumers, immersing them into the world of fresh mangos with exciting on-site activations, a mango snack bar, photo opportunities, and a memorable mango mascot.
The mango food truck kicks off in Frisco on August 24 at Kroger and August 25 at Frisco Roughriders’ minor league baseball team stadium. The tour then hits Florida with stops at the Tallahassee Publix on September 1 and Florida State University for the Florida State vs. Boston College football game on September 2, followed by a stop at the Pensacola Publix on September 4. The tour wraps up in Oxford with an on-campus event at Ole Miss on September 6, followed by an Ole Miss vs. Middle Tennessee Game Day experience on September 7.
With the mobile mango food truck on the move, we are sure to see increased interest in the category across these key markets!
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