YUMA, AZ - Natural Delights is leading the charge in its lane. Up 88 percent year-over-year in organic date growth, it’s outpacing the category by 45 percent. With momentum on its side, the provider wants to impress upon retailers at the upcoming Organic Produce Summit the opportunity before them.
“As North America’s No.1 Medjool date brand, Natural Delights has earned strong consumer trust, and the growth we’re seeing in organic is a powerful example of that brand strength,” began Alexandra Molumby, Senior Brand Manager. “Within the last year, organic sales have surpassed conventional for the brand, which speaks to where shopper demand is headed.”
Shoppers are looking for clean, better-for-you options, and Medjool dates are uniquely positioned to meet that need.
“Medjool dates are no longer a niche item. The category is growing, organic demand is accelerating, and shoppers are using dates in more ways than ever before,” Alexandra emphasized. “We are excited to keep working with retail partners to build visibility, strengthen branded presence, and help more consumers discover Natural Delights as a naturally sweet, nutrient-dense staple.”
To help retail partners capture demand, Natural Delights goes above and beyond. The brand works with its partners on multiple strategies to help shoppers discover dates as an everyday staple.
“At the show, we want to connect with our retail partners about how we can continue building that momentum together through stronger branded presence on shelf, organic growth strategies, and merchandising that helps shoppers discover dates as an everyday staple. We’re also focused on showing consumers the versatility of Medjool dates beyond snacking,” Alexandra noted. Whether they’re being used as a natural sweetener, added to charcuterie boards, blended into smoothies, stuffed for a simple appetizer, or incorporated into better-for-you desserts, Medjool dates have a wide range of uses that support repeat purchase.”
Natural Delights partners with other organic-forward brands, such as Frieda’s, Organic Girl, and Love Beets, on social giveaways and collaborations, boosting product appeal across aligned shopper audiences.
“These partnerships help reinforce Medjool dates as part of a broader organic lifestyle and create new opportunities to drive trial,” Alexandra added.
Natural Delights will be featured in the OPS Sustainability Showcase with its 12 oz. Pitted Organic Medjool Dates.
“It’s a great opportunity for retailers and industry partners to see how the brand is supporting organic growth while continuing to make Medjool dates more accessible and convenient for today’s shopper,” Alexandra said.
You won’t want to miss the opportunity to learn more from the team, so be sure to stop by booth #616.
Companies in this Story
Bard Valley Natural Delights
Natural Delights Medjool Dates are a pure and wholesome superfood picked straight off the tree at the peak of ripeness.…
