SALINAS, CA - If you got this far into May and didn’t know it was National Strawberry Month, Naturipe Farms is here to remind you. The company announced that its strawberries are in peak supply, and it is making the most of this abundance by offering promotion opportunities at retail for the upcoming holidays.
“We are excited to be celebrating National Strawberry Month with record production for the month of May,” said Vinnie Lopes, Vice President of Sales – West Coast, in a press release. “Santa Maria is looking strong and Watsonville is here with a bountiful supply available now and expected to thrive through mid-fall.”
The company noted that due to this increase in supply, there are plenty of opportunities to promote strawberries in store. It recommended upsizing strawberry sales by offering 2 lb clamshells for Memorial Day, graduation parties, and summer events like picnics and cookouts.
“Naturipe is offering tools for retailers to promote the various peaks of seasons for strawberries,” added CarrieAnn Arias, Vice President of Marketing. “This is a great time to offer samples, build displays, and promote larger pack sizes, as consumers ramp up their summer activities!”
With organic demand and purchasing on the rise, production has significantly increased over prior years for Naturipe.
“Supplies are plentiful for both organic and conventional strawberries, with weekly promotable volumes available now,” stated Lopes.
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