SALINAS, CA - Make room for Mighty Blues™! This is Naturipe Farms’ advice to retailers as the supplier brings promotable volumes of these fresh and flavorful jumbo berries to store shelves as strong supplies round out the year. The producer has reported that Mighty Blues supplies are set to double and even triple over the coming weeks.
“With their vibrant true blue hue and firm, juicy bite, Mighty Blues are sure to become the go-to fruit for the remainder of the year,” said John Johnston, Director of Premium Products. “We’re excited for retailers to take advantage of this limited run of our ginormous blueberries, which are the perfect snack to satisfy anyone’s sweet tooth.”
As a press release detailed, this strong finish to the year is thanks to an ongoing focus on developing Naturipe’s Premium Products portfolio, which spotlights new proprietary berry varieties that have superior size, firmness, and flavor.
Fresh, firm, and flavorful, these jumbo berries are hand-picked by Naturipe’s growers and are available in a 9.8 oz clamshell. Offered in a size that is perfect for sharing with friends and family, the fan-favorite blueberries help drive sales growth for retailers and keep consumers coming back for more.
The typical size of Naturipe’s Mighty Blues is two times larger than the average blueberry, according to the release, and some are bigger than the size of a quarter; this extra-large size and highly coveted flavor is achieved without sacrificing quality.
With this uptick in volume on the way, retailers have a great opportunity to promote this variety to its wide range of devoted fans. For more merchandising tips and insights, keep reading ANUK.
