New York Apple Industry and GrowNYC Kick Off 3rd Annual Big Apple Crunch
- by Jordan Okumura
FISHERS, NY - The city of New York kicked off “the crunch heard ‘round the world” last Friday as crunchers at the Union Square Greenmarket counted down to the third annual Big Apple Crunch.
New York Apple Association (NYAA) President Jim Allen joined GrowNYC, city, and other local officials to lead the countdown to the noontime crunch. The Big Apple Crunch included a number of events held statewide, as the NYAA donated a whopping 2,000+ New York Gala and Empire apples for participants at the event, supplied by Samascott Orchards in Kinderhook, according to a press release. Crunchers even included actor and New York City resident Kevin Bacon.
“Apples are this event’s icon of local food and healthy eating for both logical and sentimental reasons,” said Allen. “Apples are abundant here in the largest apple-producing state in the East, their health and lifestyle benefits are well documented, and everybody loves them!”
Syracuse University’s men’s basketball coach Jim Boeheim joined NYAA's staff at a Big Apple Crunch event at the university. He was joined by NYAA Consulting Dietitian Linda Quinn, MS, RD, CDN, and NYAA Marketing Director Molly Golden at Schine Student Center. Apples for the Syracuse event were donated by NYAA-member Beak & Skiff Apple Orchards. A total of 18 New York colleges and universities participated in this year’s Big Apple Crunch.
This year’s Big Apple Crunch, a local celebration of the national Food Day held annually on October 24, was hosted by GrowNYC, Food Day, and the New York City Office of Food Policy.