SALINAS, CA - NewStar Fresh Foods welcomes Tim Meissner, the former VP of Sales and Marketing for Amerifresh. The company is also promoting Mark Solis and Antonio Ojeda to management positions.
Meissner’s over 16 years of experience in the produce supply chain will be a valuable asset as NewStar is seeking to grow its market share in the specialty vegetable arena. His responsibilities will include sales, business project strategy, new product line development, and brand marketing. Along with his work for Amerifresh, Meissner has also been COO of Southern Specialties, VP of Sales at River Ranch Fresh Foods, and Corporate Produce Manager at SUPERVALU.
John Killeen, VP of Sales for NewStar said, “Tim is a perfect fit for New Star’s strategic blueprint. His in depth knowledge of the business, from both a buying and selling perspective, coupled with his operational background will serve the company well as we aggressively grow our brand."
Meissner is a graduate of Montana State University with a degree in Business Marketing and Psychology and will work out of the Phoenix and Salinas offices.
Mark Solis’ promotion to Inside Sales Manager was also announced. Mark Solis has extensive experience in commodity management, transportation, and customer service and has previously worked for Tanimura & Antle, and Church Brothers.
Mark was most recently an Inside Sales Executive with NewStar, and the company says he has demonstrated the skill sets necessary to lead a highly focused team on providing our customers with the service levels necessary to insure their supply and needs. Mark will be responsible for the day to day sales activities within NewStar.
Antonio Ojeda was promoted to Commodity Group Manager. He will now have oversight on all commodity management processes throughout the company.
“Antonio has developed a strong relationship with all groups responsible for our program and works very closely with our great team in Mexico,” says Anthony Vasquez, VP Business Operations for NewStar.
These promotions are both newly created positions within the company, according to a press release.
