Ocean Spray Cranberries Appoints Thano Chaltas to the Newly Created Role of Global Chief Marketing Officer


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Wed. July 24th, 2013 - by Jordan Okumura-Wright

<p>Ocean Spray Cranberries has appointed Thano Chaltas to the newly created role of Global Chief Marketing Officer. In his new role, Chaltas will be responsible for global brand development and will be part of the cooperative leadership team, according to a press release. Chaltas will report directly to Ken Romanzi, Senior Vice President and Chief Operating Officer - Ocean Spray Brands(R).<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"As the world's leading producer of cranberry juices, juice drinks and dried cranberries, and the best-selling brand in the bottled juice category, Ocean Spray is creating the Global CMO position to further leverage our great brands, talent and innovation in order to drive global business growth," said Randy Papadellis, President and Chief Executive Officer of Ocean Spray. "Thano has more than 20 years of progressive marketing experience with Kraft, WellPet and UST, and I'm confident he will bring strong marketing, strategy and management expertise to the Cooperative."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Before joining Ocean Spray, Chaltas served as CMO at WellPet, LLC, a producer and marketer of premium, natural food for pets where he was responsible for all aspects of marketing, including brand management, new product innovation, marketing research, marketing services and consumer affairs. In addition to his marketing responsibilities, he also served as interim head of sales. Chaltas also spent 13 years at Kraft Foods Group Inc.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"I look forward to working with the iconic grower-owned cooperative and its portfolio of great-tasting, good-for-you products," said Chaltas. "I plan to utilize my knowledge and experience to grow Ocean Spray's global brand presence, deliver innovative new products that are consistent with today's consumer lifestyles and attract new loyal customers across the country and the world."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.oceanspray.com/Who-We-Are/Harvest/Cranberry.aspx" target="_new">Ocean Spray</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">