LOS ANGELES, CA - This Friday, November 11, is Veterans Day, a day to pay tribute to those heroes who have served our country. In honor of the celebration, Pacific Trellis Fruit has partnered with Tunnel to Towers Foundation for a promotion, which includes the debut of its new eye-catching, co-branded packaging for its table grapes and Mandarins.
“The co-branded packaging creates a stopping point for consumers, enticing them to purchase, with the added element of the contribution to the Tunnel to Towers foundation,” said Howard Nager, Director of Marketing and Business Development for Pacific Trellis Fruit. “Additionally, we are supporting the campaign with point-of-sale materials and promotional advertisements to create value points within the store.”
Tunnel to Towers Foundation has been helping America’s heroes since 9/11, providing mortgage-free homes to Gold Star and fallen first responder families, a release explained. The organization also builds custom-designed smart homes for catastrophically injured veterans and first responders.
With this co-branded packaging, a percentage of every bag sold is being donated by Pacific Trellis to the Tunnel to Towers Foundation to help support their mission and those they serve.
“We are honored to be partnered with the Tunnel to Towers Foundation,” added Nager. “Their mission is one that resonates with many members and families of our team, and we are looking forward to a successful campaign in their honor.”
Cheers to Pacific Trellis Fruit and Tunnel to Towers Foundation for this impactful partnership!
