LOS ANGELES, CA - A Brand Love® study recently named Wonderful Halos “Mom’s No. 1 Favorite Healthy Snack Brand,” released by youth research firm Smarty Pants LLC.
“Moms know best, so it’s no surprise to learn that Halos are their favorite healthy snack brand choice for their families,” said Vice President of Marketing Adam Cooper, according to a press release. “With over 8 billion servings sold over the past four years, our message of ‘pure goodness’ and delicious taste continues to resonate with parents and kids. Parents love Halos because they’re an ideal, healthy snack and kids love our palm-sized mandarins because they’re easy to peel, seedless, and bursting with sweet flavor.”
The study was conducted online among 8,125 households with children ages 6-12. The study examined 285 brands within more than 20 categories, including:
- Food
- Apparel
- Gaming
- Technology
Overall, the company said moms ranked Wonderful Halos as No. 15 favorite brand overall, with the citrus being the only healthy snack brand in the top 20 on the foods list.
Wonderful attributed its expansion in the market to the success of its $30 million breakthrough “Good Choice, Kid™” advertising campaign this season, which celebrates children making healthy snack choices with Wonderful Halos.
Noting that half of all mandarin volume is now Halos, the company said that it will grow its supply next year as it reaffirms its commitment to offering high-quality, nutritious, great tasting citrus.
The brand added that it will continue to explore new opportunities to increase brand awareness and help spread the Wonderful Halos mission to help kids and families eat healthier and make good choices.
Congratulations to the Wonderful team on this achievement.
