Peelz Nails a Fresh Approach to Brand Experiences at the 2026 Global Produce & Floral Show; Kiah Ruvalcaba Comments

FRESNO, CA - Peelz, one of the most notable and exciting citrus brands in the United States, is putting something unexpected on the agenda at the 2026 Global Produce & Floral Show, October 14–16 at Orlando’s Orange County Convention Center. The Fowler Packing Company citrus brand will welcome retail buyers and industry partners to Booth #3543 with giveaways, branded merchandise, citrus-inspired cocktails and complimentary Peelz-inspired manicures, bringing a hands-on twist to “Nothing Peelz Better.”

Fresh off its award-winning booth at the 2025 GPFS in Anaheim, Peelz is going from one Orange County to another, ready to nail its encore performance in Orlando. The 1,200-square-foot experience will bring aisle-stopping energy to the show floor, giving attendees a chance to take a seat and put their citrus enthusiasm on display, a press release stated.

GPFS will also serve as the kickoff to Peelz’ upcoming experiential campaign, giving the produce industry a first look at how the brand will show up for consumers throughout the citrus season. The campaign will take Peelz beyond the produce aisle and into culture with consumer experiences across the country, including an activation at Stagecoach and a Peelz pop-up during Super Bowl week. Orlando gives retail partners the first chance to experience what Peelz will be bringing directly to consumers all season long.

“People have choices in the produce aisle and on the show floor. We want Peelz to be a name they look for in both,” said Kiah Ruvalcaba, Vice President of Marketing and Business Development at Fowler Packing Company. “That starts with great citrus and carries through to how we show up at every touchpoint. Whether that’s at our retailers as the citrus brand driving the most volume growth, or at GPFS with free manicures, we want to show up in ways that are meaningful and even a little unexpected.”

Nails do their share of the peeling. This time, they get a little love in return.

Peelz’ complimentary citrus-inspired manicures will feature a menu of Peelz-inspired designs and trends, with appointments available October 15 and 16 from 10 a.m.–4:30 p.m.

Appointments are limited and expected to fill quickly, so attendees are encouraged to reserve their manicure before arriving in Orlando at peelzcitrus.com/BookNow. Walk away with a fresh set, courtesy of your favorite citrus obsession.

Manicures not your thing? There’s still plenty to experience. Visit Peelz at Booth #3543 for a look at the brand’s full citrus lineup, alongside citrus-inspired cocktails, giveaways, branded merchandise and more. Because while Peelz may be having a little fun with the show experience, great citrus is always at the center of it.