Peppe Bonfiglio of Mastronardi Produce® Discusses New SUNSET® Branded Snacking Innovations
KINGSVILLE, ON - As a fourth-generation family-owned business, Mastronardi Produce® is consistently wielding its greenhouse expertise to bring inventive new items to the market. To see the latest exciting innovations set to hit store shelves, I recently spoke with Vice President of Sales, Peppe Bonfiglio.
Peggy Packer: Peppe, I hear Mastronardi Produce has a few new products set to shake up the snacking sector. To begin, can you tell us a little more about these additions to the SUNSET® portfolio?
Peppe Bonfiglio: We’re adding a tasty new trio to our lineup. First, we have the Sprinkles® 3-pack. Available now in a banded 3-pack format, the unique micro-grape tomatoes explode with a sweet flavor. Next up this spring, we are introducing Angel Sweet® & Dip, which includes award-winning grape tomatoes that come in a 3-pack served with creamy ranch. In the fall, we’ll also be adding the Qukes™ & Dip in a single-serve 3-pack, featuring tiny cucumbers accompanied by a crowd-pleasing ranch dip.
The new roster brings a flavorful take on some snacking classics designed for kids but loved by everyone. With dips that are shelf-stable and convenient 3-pack snack sizes, they are ideal for lunch boxes and on-the-go snacking.
PP: As demand for both on-the-go snacks and healthy offerings continues to rise simultaneously, why has Mastronardi Produce chosen to tap into these two popular produce categories?
PB: Snacking tomatoes remain the most desirable tomato segment in fresh produce, and mini cucumbers continue to attract the most premium shopper. The excitement in these two categories proves the need for constant creativity in innovative product development, and Mastronardi Produce will continue to drive advancement and growth in the premium snacking category.
PP: I love how these products showcase the reimagination of three already lucrative SUNSET players. How is Mastronardi Produce utilizing innovations like these to elevate its place in the premium snacking category, and the produce department in general?
PB: We are always looking for better ways to deliver flavorful experiences for everyone. That’s why we’re always pushing the boundaries on innovation. We believe the premium snacking category should remain innovative and fun, all without compromising flavor, and we have the expertise and creativity to drive this change.
With this enticing new trio joining an already successful lineup of greenhouse-grown offerings, excitement is already ramping up for what else the purveyor may have in store.