The Peruvian Avocado Commission is launching “Monumental Taste,” this summer to celebrate Avocados from Peru returning to the U.S. this June through September. The inaugural marketing campaign aims to create awareness about the arrival of Peruvian avocados by promoting Peru's unique heritage and the growing popularity of Peruvian cuisine in the United States. The effort will utilize billboards near retail outlets, radio, and in-store signage as well as the launch of the website –www.avocadosfromperu.com. Peruvian Avocado Commission Vice Chairman and General Manager of Giumarra Agricom International, Bruce Dowhan, (Dow-an), states “We’re delighted with the ‘Monumental Taste’ campaign theme and creative. It’s a very exciting time for the Peruvian avocado industry.”
