CARPINTERIA, CA - That summertime feeling is hitting consumers, who are in turn hitting their social media feeds to share those gorgeous plates and outdoor activities. Pete’s Living Greens is positioning its brand square in the center of that excitement with the launch of its summer campaign #liveforthis, kicking off today, June 11.
“We are asking consumers to show us what they live for, if it’s family or a goal they’ve set, with a hashtag,” Corrie Hutchens, Senior Director of Marketing, shares with me. “Because whatever it is you live for, you live better by being healthy.”
The campaign will highlight the company’s new brand line We Live For This Stuff, giving consumers the opportunity to share photos using the hashtag #liveforthis showing the Pete’s team what activities they love to do during the summer. And, of course, how they're eating healthy using all things Pete’s, from living lettuce, salads, and greens, to concepts new and fresh.
Those who engage have a chance to win a month’s worth of Pete’s Living Greens lettuce and some fun swag from the company.
Corrie explains that the company has also actively been enlisting the weight of influencers, be they in food or lifestyle, as well as partnering with brands to promote and highlight those #liveforthis moments.
“We live for greens that are still connected to their roots; because they last longer, taste better and stay fresher than any other type of lettuce you can buy. Full of super goodness, Pete’s Living Greens are perfect for any summer adventure. They’ll keep you going on the last mile until the summit, help you stay present on your mat and give you energy to dance the night away,” the company noted in an announcement.
With both short-term and long-term innovation in mind, and plenty in the works within this campaign and beyond, stay tuned to AndNowUKnow for the latest.
