Pizza Hut Introduces a Durian Pizza in Chinese Markets

Mon. March 28th, 2016 - by Jessica Donnel

CHINA - You may be a lover of fruity pizza—a good pear gorgonzola, or a Hawaiian with pineapple. Or the thought may have you shuddering in fear. Either way, this latest concoction from Pizza Hut China will probably have you raising your eyebrows.

It's called durian pizza, and if you’re familiar with the distinctively scented fruit, you know it smells like “turpentine and onions, garnished with a gym sock,” or at least that’s according to Food writer Richard Sterling. The fruit is so pungent, in fact, that its banned on the Singapore Rapid Mass Transit even when its wrapped in its natural husk intact, according to the Smithsonian.

Pizza Hut's Durian Pizza. Photo credited to the Wall Street Journal.

So why is Pizza Hut putting durian on its China market pizzas? While the smell may scare off many Americans, its custardy and succulent flesh is extremely popular in many Asian countries, China included. And if you’re still scared? CBS News Money Watch promises that when its immersed in cheese and dough, the fruit marries quite nicely in pizza forms.

Wall Street Journal reports that Pizza Hut started introducing the pizza by testing it in the southern province of Guangdong before rolling it out in several Chinese cities this year "creating a lot of buzz" with Chinese consumers. 

Want to try the dish for yourself? While it’s not likely it will make its way to the United States any time soon, the smelly pizza is now available in select Chinese cities at prices in the range between 59 yuan ($9) for a half-durian, half-Hawaiian pizza and 97 yuan for a stuffed-crust durian pizza.

Pizza Hut