WENATCHEE, WA - If numbers speak volumes then this latest Nielsen Fresh Facts data, analyzed by Stemilt Growers, has the popularity of Lil Snappers® Apples going through the roof! For those unfamiliar with the snacking line, Lil Snappers are kid-sized apples in convenient, 3lb. pouch bags. Grown by Stemilt in Washington State, Lil Snappers come in a range of varieties and flavors from super sweet Fuji and tart Granny Smith to Gala, Honeycrisp, Piñata!®, Pink Lady® and more.
Just to give you an idea of the growth of the Lil Snappers® apple brand, year over year:
- Volume is up 131.1%
- Dollars are up 123%
- Distribution points (total weeks available in unique store count) are up 194%
“Lil Snappers have truly taken off at retail due to their convenience, kid’s size serving-size, high-graphic grab-and-go bags, and playful theme,” Marketing Director, Roger Pepperl tells me. “These are incredible numbers and with the brand still building, this is a trajectory I expect to continue."
So, what is on the horizon for Lil Snappers® Apple products? This fall, Stemilt will be launching a complete organic apple line of Lil Snappers® Apple products available in 3# bags. This size keeps the purchase size and the ring high for the best produce shoppers that enter the department.
“Why minimize your best shoppers with less pounds and dollars?” Roger asks. “We designed these specs specifically to benefit the retailer and the consumer, and to create a destination in the produce department.”
On the pear front, Roger notes, Stemilt is adding an early season variety, Tosca pears, which is a great summer fruit available in Lil Snappers® bags and will be available as soon as the first week in August, with Concorde pears also to be welcomed to the mix. The Concorde variety is a great pear for kids with its super sweet flavor combined with a crunchy and crisp eating experience.
As retailers look to best utilize this innovative snacking opportunity, Stemilt will be offering a new Lil Snappers Lane Stand that allows one box displays of Lil Snappers® to be set up at the cash registers or unique cross merchandising opportunities. These will be free to partners and features super-easy one piece pop-ups.
With a new website remodel upcoming for Lil Snappers, stay tuned to AndNowUKnow for continued updates on Stemilt and its growing Washington State produce program.
