WILMINGTON, DE - The Winter 2023 Influencer Toolkit is here. The Produce for Better Health Foundation (PBH) has released its latest research, PBH Hacks To Habits: A Behavioral Research Study To Bolster Fruit & Vegetable Consumption, with the goal of creating consumer-facing activations inclusive of creative hacks to prompt lifelong habits.
According to a release from PBH, if we want consumers to change their behavior, we must consider both barriers and positive cues as well as immediate rewards, such as taste and flavor, when we communicate with them. The ideas included in the toolkit aim to inspire new ways to promote greater fruit and vegetable consumption as we enter Q1 of 2023.
PBH's quarterly editorial themes unify messaging and build momentum for the Have A Plant® Movement to shine a light on fruits and vegetables during key moments in time. This toolkit was designed to provide turn-key ideas for generating content, programs, or promotions surrounding these compelling themes, the release noted.
To access the toolkit, click here.
Stay tuned for more fresh produce insights as we report.
