INDIANAPOLIS, IN - The Produce Mom® will be spotlighting fresh produce this weekend, just in time for the back-to-school lunch rush. Lori Taylor, Owner and Founder of The Produce Mom, has announced that she will headline cooking shows in Williams-Sonoma stores in the Midwest with the Power Up with Produce Tour.
“The Produce Mom was honored to be Chadwick Boyd’s guest for his Midwest stops on the national Entertaining with Vegetables tour at Williams-Sonoma during the spring 2016,” said Taylor, who will be hosting the tour this Saturday, August 6, according to a press release. “It is thrilling to be invited back to Williams-Sonoma as a headliner and showcase the many ways we can power up recipes with produce.”
The show will promote several of those in the industry, including:
- Sage Fruit’s Skinny Apple Turnover recipe
- Wada Farm’s Easy Baker™ and Microwave in Bag™ microwavable potatoes
- NatureFresh™ Farms’ new snacking tomato, TOMZ™
“The Produce Mom continues to provide Wada Farms with ways to connect with consumers and unique promotional opportunities. We are thrilled to have our potatoes and sweet potatoes included in the Power Up with Produce Tour at Williams-Sonoma,” Eric Beck, Director of Marketing at Wada Farms, stated.
Debuting in Cincinnati, OH, the live cooking show will look to target college-bound teenagers to bring them to produce departments or campus convenience stores.
“Because back-to-school coincides with Washington apple season, we are always looking for ways to promote our fruit to students and households,” Kaci Komstadius, Social Media Director at Sage Fruit, said. “This is one of Sage Fruit’s first opportunities to target college-bound students; the Skinny Apple Turnover recipe is ideal for dorm room cooking.”
Free and open to all consumers, the event kicks off at 1 p.m. EDT, with more details available here. For those who can’t make it, and want to see how The Produce Mom looks to inspire teens, they can go to The Produce Mom’s Facebook page and watch the livestream of the entire event.
