<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Scottsdale, AZ-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">01.21.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Pura Vida Farms is welcoming Mike Martori as the Vice President of East Coast Sales. Mr. Martori has a 100-year family legacy and in fresh produce and brings more than 9 years of experience with growing and sales to his role with Pura Vida team.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/puravida012113body.jpg" alt="images012113" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Mr. Martori joined the Pura Vida team on December 1, 2012. He will be managing the company's expanding eastern watermelon program as well as the pineapple import program through Costa Rica, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“I am looking forward to sharing the expansion of our watermelon program with our customers,” Martori said. “We are building a really good network of farms from Florida to Delaware that are going to bring us some of the best varieties at their peak of season. Our eastern program is really expanding and it’s exciting to be a part of.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Martori hopes to create a network of small farms with seasonal production in order to offer a continuity of supply that can be shipped reliably and economically for the entire domestic season. He will work with Pura Vida’s growers in Costa Rica to import their gold pineapples across the U.S.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"We are very excited to have someone with Mike’s talent working on our team,” Chris Elsie, partner at Pura Vida Farms said. “I’ve worked with him in the past and he falls right in line with our growth pattern and business model here at Pura Vida. My goal is to fill Pura Vida with the best and brightest young people in the industry to help keep pushing us forward with fresh ideas, angles and solutions for growing and selling fresh produce. Mike is certainly one of those people.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.pvfarms.com/pineapple.php" target="_new"> Pura Vida Farms </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
