Pure Flavor® Gains Momentum with New Products, Awards, Packaging, and Progress on Georgia Expansion
- by Melissa De Leon Chavez
LEAMINGTON, ON - New packages, new products, and recent accolades are just some of the fuel feeding growth for Pure Flavor®. Greenhouse vegetable production is in full swing in every region of North America to meet surging summertime demand, and the team’s family of growers are producing more than ever.
“We have a very positive momentum in the marketplace and are gaining more steam season-over-season. Coupled with our brand refresh, increased acreage and product offering, expansion to Georgia, and now receiving Greenhouse Awards for Best Overall Cucumber, Best Cocktail Cucumber, and Best Beefsteak Tomato Grower, it’s been a busy year for us, and we are only in June!” said company President Jamie Moracci.
With increased acreage and demand for more products, Pure Flavor announced it will be launching two new items at the United Fresh Trade Show and Convention: a Fresh Salsa Kit and a Fresh Guacamole Kit.
“The Fresh Salsa Kit and Fresh Guacamole Kit were created in formats that are convenient for both retail and club stores, the kits touch on everything fresh for the DIY enthusiast,” stated Matt Mastronardi, Executive Vice-President. “Consumers want to spend more quality family time together creating flavorful meals. Fresh-focused meal solutions like the Salsa and Guacamoles Kits are fast, easy, and fun! The beauty of these kits is that you can customize them as you see fit to add in your own flavors."
Pure Flavor will be showcasing these items, including its very popular and kid-friendly Mini Munchie Snack Sized Veggie Program, in the Featured Product Showcases at the trade show. The company noted attendees will be treated to even more, as it will also be rolling out new Top Seal packaging for its complete line of snacking tomatoes.
As a vertically-integrated grower/marketer, Pure Flavor’s year-round programs are supported by a family of growers across many regions to ensure consistency in supply, according to a press release.
“Our Georgia greenhouse project is moving along swiftly, with the first phase of 25 acres scheduled to be completed late this summer," said Moracci. “By growing year-round in the southeast, it will allow us to reduce food miles to our customers while consumers get to enjoy fresher product on the shelves.”
The company announced in late 2017 that the expansion to Fort Valley, GA, would be a three-phased approach, with a total of 75 acres of high-tech greenhouses being built over a five-year period.
All this, in turn, is setting up opportunities to connect with retail and foodservice partners at the United Fresh Trade Show and Convention in Chicago, June 26-27. Learn more and see all that is new and fresh with the Pure Flavor team by visiting booth #819.