Pure Flavor New Proprietary Packaging, Sbrocco Adds Apples to USDA Quality Monitoring Program


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Wed. January 29th, 2014 - by Sarah Hoxie

Pure Flavor® - Your Produce Innovation Destination™, has a new proprietary, “all-in- one” oval packaging. The packaging will hold a mixture of Pure Flavor®’s popular snacking tomatoes, including Juno® Bites, Sangria Medley, Azuca cherry tomatoes and the new Bumbles yellow snacking tomatoes. Sarah Pau, Marketing Assistant, tells AndNowUKnow, “This new design allows retailers a host of eye-catching stacking and display options. The produce department will never look the same!”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Sbrocco recently qualified as the first fresh-fruit supplier to participate in the USDA Quality Monitoring Program. The QMP program provides Sbrocco with objective third-party assessments of product quality. Qualification for the QMP program requires inspections of Sbrocco’s grower/shipper partners’ facilities in Chile, as well as random product sampling after arrival in the US. Sbrocco’s Table Grape and Apple products will carry the official Quality Monitored Seal on the product packaging. Christina Regan, Marketing Manager, tells AndNowUKnow, “We recognize the efforts that retailers make to deliver food products that meet the demands from the consumer for high-quality food. We want our customers and consumers to feel confident that when they see the USDA Quality Monitored Seal on fruit from Sbrocco, the product they are providing to their families has been thoroughly monitored for quality.”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">