With the new year comes two exciting varieties from Rainier Fruit Company. Launched on January first, the apple which is a cross between Idared, Maigold and Elstar, has already sold out and in record time. But not to worry, the Lady Alice will be hitting the store shelves soon with availabitlity extending over the next two months. Both the Junami and Lady Alice have the unique ability to build flavor while in storage, making them perfect for a post holiday launch. Both varieties are backed with an aggressive PR plan and supporting POS options. Suzanne Wolter, Director of Marketing, states "We expect both varieties to have a positive impact on the apple category over the next few years."<hr class="legacyRuler"><hr class="invisible minimal-padding">www.rainier.com<hr class="legacyRuler"><hr class="invisible minimal-padding">
