<p>Rainier is helping retailers lift their sales during the second half of the apple shipping season with the company’s Lady Alice® apples. The fruit’s distinct pink stripe and a banana yellow background gives it a visual uniqueness that sets it apart from other apple varieties. Lady Alice is one of the hottest new apples in the marketplace and production has increased since its introduction just a few years ago as its appeal has taken off.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Suzanne Wolter, Director of Marketing, tells AndNowUKnow, “Lady Alice is a significant contributor to the “other” category during the second half of the season. The apple is an excellent, all-purpose apple perfectly suited for eating fresh, cutting into salads or fruit trays, and a nice addition to prepared dishes. This apple appeals to the increasing American Foodie culture.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>According to AC Nielsen numbers, the “other” category showed continued growth with a 17% dollar increase and 20% volume since September 1st of the 2013 apple season. Nielsen data reports showed apples with volume increases concurrently as the highest inflation item in the produce department during the 2012 crop season, proving consumers are willing to pay for great tasting, high quality products.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>With the apple's heirloom crispness, dense skin, and perfect balance of sweet and tart flavors; the fruit creates the perfect snack, salad or fruit tray accompaniment. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The Lady Alice also fits Nielsen’s top trends to watch in 2014:</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>• Consumers want Fresher, Faster, Better<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• Wellness Required - Health remains a top trend<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• Flavor - Consumer willingness to pay a premium for niche items & top quality products.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Rainier supports each retailer's market introduction with multiple POS options, social media, demos and other customized promotional efforts.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.rainierfruit.com/products/apples.html" target="_new"> Rainier Fruit Company </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
