WEST SACRAMENTO, CA - If anyone is sleeping on Raley’s, it’s time to wake up. The Northern California-based grocer has been quietly making tactical moves on its home front, building out new strategies and opening new stores. Now, the retailer has opened a brand-new organic format in Truckee, California, called the O-N-E Market.
According to a report from Forbes, during which the news source interviewed Keith Knopf, President and CEO, this new banner is the next step in Raley's revolution. The O-N-E Market—which stands for Organic, Nutrition, and Education—will have a green logo rather than the typical Raley’s red, immediately signifying its, ahem, greener approach. Knopf commented that the mission of this store is to “infuse life with health and happiness by changing the way the world eats one plate at a time.”
Standing at 35,000 square feet, the O-N-E banner is also smaller, reflecting roughly 10,000 fewer SKUs on shelves. Each product coming through Raley’s door is curated to highlight a clean, organic, and natural experience for shoppers.
The O-N-E Market concept is not the same as the recent debut of Market 5-ONE-5, which hit R Street in Sacramento in 2018.
“[This is] the next step in our brand transformation,” remarked Kevin Buffalino, Public Relations and Parternships Manager for Raley’s, to Sacramento Business Journal. “We expect to learn from the Truckee store and use that knowledge as we evaluate our portfolio of stores and consider future locations.”
Other grocers like H-E-B, Schnuck Markets, and Publix have also introduced and expanded organic banners and formats.
How will this constant evolution of Raley’s continue to affect the retail market in California? AndNowUKnow will continue to report.
