Ready Pac Reflects on Fiscal Year 2012


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Fri. December 7th, 2012

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Irwindale, CA -</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">12.7.12</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Ready Pac Foods, Inc. came together with its entire sales, marketing and research and development teams, along with key executives for a national communications meeting held in Anaheim, California to examine the company’s successful Fiscal Year 2012 results and to gear up for the 2013 Fiscal Year.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“When we’re caught up in the day-to-day bustle of action plans and deadlines, it’s easy to forget how much Ready Pac actually accomplished this past year,” said Tristan Simpson, Director of Marketing and Corporate Communications for Ready Pac. “Our ‘Top 5’ success list includes significant research, development and new product launches for salads and fruit, and achievements in distribution, service, quality, and information/communications. Celebrating these 2012 successes helps motivate the Ready Pac team to make 2013 even stronger.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/30_75oz-HarvestPlatter-Hi.jpg" alt="images120712" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">At the top of the year's success stories for the company, the Ready Pac Bistro® bowl salad line came in as a shining star. After research and strategic planning the company launched its Ready Pac Bistro® Organic bowl salads, new skus for the conventional line, and new private label bowl salads, according to a press release. Additionally, Ready Pac succeeded with significant new distribution of its bowl salads along with distribution growth. The company also achieved secondary placement in retailers, expanding into deli departments.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Other items that came in at the top were Ready Pac's fruit and snacking new products presenting new seasonal items for the Summer and Winter seasons that included the use of pears and novelty fruits, and the Disney-themed Ready Pac® Cool Cuts® salad and mini-meals line that received a PMA Impact Award for packaging excellence at Fresh Summit 2012. Helping to achieve double digit growth was the company's management of a key customer seasonal fruit transition program.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Ms. Simpson, noted, “Successfully launching as many new products as Ready Pac did in 2012 takes a company-wide commitment to innovation and service.” Ms. Simpson, continued, “My hat’s off to our operations/customer service team for their seamless new product introductions and weathering nature’s challenges, especially 2012’s major east coast snowstorms and super storm Sandy.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The company also achieved SQF Level 3 quality standards for four Ready Pac facilities in Irwindale, CA, Florence and Swedesboro, NJ; and Jackson, GA.. Ready Pac also relaunched its website and welcomed its first social media pages.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.readypac.com/business" target="_new"> Ready Pac Foods </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">